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How do you usually prepare for a conference?开云集团品牌历史 Do you find it easy to talk to new people at a conference? Why or why not? At a conference, how do you decide which sessions or workshops to attend? (回复关键词“商务英语”,查看往期内容)
Tran
Hello and welcome back to the Skills 360 podcast. I'm your host Tim Simmons, and today I want to talk about how to get the most out of a conference.
The digital age has changed the way we communicate and build relationships. And while it's great to be able to connect with someone on the other side of the world by email, phone, or chat apps, face-to-face contact is certainly not dead. In fact, in this hyperconnected world, face-to-face contact is even more valuable, and one of the best opportunities for face time is at a conference.
数码时代改变了我们沟通和建立人际关系的方式,尽管通过电子邮件、电话或聊天软件与地球另一端的人保持联系非常便捷,面对面的交流却依然不可或缺,在这个高度互联的世界里,面对面的接触反而更加珍贵,而会议正是获得这种面对面交流机会的最佳场合之一。
Getting the most out of a conference begins before the conference, when you plan your trip. In many cases, you'll have the option to stay at the conference venue. If so, it's worth it. And if not, then stay as close as possible. You don't want to miss out on any action because you're spending time getting to and from the conference. And there's lots of informal networking opportunities that can happen spontaneously around the conference location. You want to be able to capitalize on those opportunities as much as possible.
要充分利用会议的价值,准备工作早在出发前就应开始,很多时候,你开云集团发展史可以选择入住会议举办地点的酒店,如果条件允许,这非常值得,如果不行,也应选择尽可能近的住宿,你当然不希望把宝贵的时间浪费在往返路途上,从而错失会议的精彩内容,会议场地周边常常会自然涌现出许多非正式的社交机会,你应该尽可能抓住并善加利用这些机会。
Conference preparation also means having an early look at the agenda or lineup of talks and deciding which ones you want to attend. You might choose based on the topic, or because you want to meet the presenter. But don't pack your schedule. Leave some time open for a tête-à-tête with a prospect or a potential partner.
会议准备还包括提前浏览议程或演讲者名单,确定你感兴趣的分会场,你可以根据议题内容来选择,也可以为了结识某位演讲者而前往,但请务必不要让日程安排过于紧凑,留出一些弹性时间,以便与潜在客户或合作伙伴进行私下交流。
Now, you've probably seen people at conferences ducking out of presentations to take phone calls or madly sending emails during breaks? Don't let that be you. If at all possible, carve time out of your schedule to be truly present at the conference. Let colleagues know you'll be busy so they don't inundate you with email.
你可能也见过这样的场景:有人在演讲途中溜出去接电话,或是在休息时间疯狂回复邮件,千万别让自己变成那样,如果可以,请在日程中专门留出时间,真正全身心投入会议,提前告知同事们你在此期间会很忙,免得被邮件淹没。
You've probably also seen people racing around trying to locate a phone charger, or apologizing because they don't have any business cards on them. These are definitely things to avoid. Come prepared. Make sure you have all the tech and business cards you might need.
你可能还见过有人四处奔波寻找充电器,或是因为没带名片而不停道歉,这些窘境完全可以通过充分准备来避免,确保你带齐了所有可能用到的电子设备和足够的名片。
So, imagine you've done all you should to prepare and you show up on the first day at the registration table. You get your name tag and your conference package and… now what? Well, I'd like to share some “dos” with you today. And in our next lesson I'll go over some important “don'ts.”

想象一下,你已做好了一切准备工作,在第一天来到注册台前,领取了名牌和会议资料袋,…接下来呢?我想和大家分享一些“该做的事”,在下节课中,我则会介绍一些重要的“不该做的事”。
What kind of “dos” am I talking about? Well, my number one suggestion is to get out and meet people. If all you want is information or learning, then you can do that online, or in a class. A conference is one of the absolute best networking opportunities around. So don't be shy. Be the first to break the ice. Other people will appreciate it. That conference room is full of potential customers and collaborators. Go find them. Be personable. And in every conversation try to establish a personal connection or something in common. That might mean a place, an interest, a mutual acquaintance, or an opinion on one of the speakers.
我说的“该做的事”究竟是什么呢?也是最重要的一点,就是走出去结识他人,如果你只是想获取信息或学习知识,那完全可以在线上或课堂里完成,而会议恰恰是绝佳的社交场合之一,不要害羞,主动打破沉默,其他人会感激你的主动,会议厅里到处都是潜在客户和合作伙伴,去找到他们吧,保持亲和力,在每次交谈中努力建立某种个人联系或共同点——也许是一个地方、一份兴趣、一个共同认识的人,或是对某位演讲者的相似看法。
Speaking of speakers, it's a great idea to use the topics of their talk or workshop as a starting point for a conversation. And one thing you should do that will help you absorb and process what you learn is to take notes. Don't assume you'll remember everything you hear. Taking notes will also help you ask good questions at the end of a talk or presentation. That's one way you can stand out, make an impression on people, and build a connection with the presenter.
说到演讲者,以他们的演讲或研讨主题作为话题切入点,是开启对话的好方法,为了更好地吸收和理解听到的内容,你应该勤做笔记,不要指望自己能记住所有信息,记笔记还能帮助你在演讲或展示结束后提出有价值的问题——这正是你脱颖而出、给他人留下深刻印象、并与演讲者建立联系的绝佳途径。
Asking questions is part of a more general bit of advice: participate!开云旗下品牌 That doesn't just mean in workshops or sessions. You should also be engaged via social media, by posting on the event's website as well as your own. It also means getting involved in social activities after hours. A lot of great business is conducted, and relationships built, at the pub.

提问其实是更宏观建议的一部分:积极参与,这不仅仅意味着参与研讨会或分会场,还包括通过社交媒体在活动官网和个人主页上互动发声,同时也意味着参与会后的社交活动,许多重要的商业合作和人际关系,都是在酒吧的轻松氛围中达成的。
But, let me give you one don't in advance of our next lesson: don't overdo it at the pub, especially early in the conference. If you have so much fun that you miss half the next day, you're wasting an opportunity.
在下节课之前,我要提前告诉你一条“不该做的事”:不要在酒吧过度放纵,尤其是在会议初期,如果你玩得太尽兴而导致第二天错过了大半议程,那你就是在白白浪费这次机会。
Okay, I've talked about the importance of good preparation, staying close to the action, and making sure you have everything you need so you're not scrambling during the event. I've also given you some advice for during the event, especially around networking, taking notes, and participating in everything the conference has to offer. Tune in next time and I'll cover some things to avoid, and talk about some important conference follow-up activities.
好了,我谈到了充分准备的重要性、尽量住在会场附近、以及备齐所需物品以避免临时手忙脚乱,我还为大家提供了一些会议期间的实用建议,尤其是关于社交、记笔记和充分参与会议各项活动,下次节目中,我将探讨一些应当避免的事项,以及会后跟进的重要技巧。
So long. And see you again soon.
词汇表
To get the most out of something: 充分利用某物,尽可能高效地使用或享受某事物;“你应该认真完成所有作业,才能从这门课中学到最多。” Hyperconnected: 超连接,指广泛或频繁使用互联网和移动设备;“在这个高度互联的世界里,许多员工觉得自己必须在正常工作时间之外回复邮件。” Face time: 面对面时间,指与某人实际相处的时间,而非通过电话或网络沟通;“尽管电话和邮件很方便,但我发现与客户建立关系时,没有什么比面对面交流更有效。” Venue: 活动地点或场所;“我们决定将城市美术馆作为大型产品发布会的场地。” Action: 精彩的活动或动态,指某个场所中令人兴奋的事件;“我喜欢住在市中心,因为那里无论是商业还是夜生活,都最为热闹。” Spontaneously: 自发地,不经计划地;“我最好的营销创意往往是在坐公交车或散步时灵光乍现的。” To capitalize on something: 利用某事物以获取优势;“参加商务社交活动时,如果能真正抓住机会与不同的人交流,收获会非常大。” Lineup: 出席名单,指将在一场活动中表演或演讲的人员名单;“我看了一下这次会议的演讲者名单,有不少大咖会来。” To pack something: 填充某物,使某物满满当当;“杰克·韦尔奇是知名的演讲者,我相信他的演讲一定能让音乐厅座无虚席。” Tête-à-tête: 私人谈话,指两人之间的私下交谈;“杰克,如果你稍后有时间,欢迎来我办公室坐坐,我们私下聊聊。” Prospect: 潜在客户;“我从这次展会上带回了一大串优质潜在客户的名单,他们看起来对我们的产品非常感兴趣。” To duck out of something: 悄悄离开某处或某活动;“我会参加今天下午的会议,索菲,但三点左右我得悄悄先走。” Madly: 疯狂地,以激烈、兴奋或紧张的方式;“距演讲开始只剩20分钟了,邦妮正疯狂地赶印所有资料包。” To carve out time: 挤出时间,为某事专门安排时间;“我知道你很忙,卡洛斯,但每天抽出一点时间锻炼或放松非常重要。” To inundate: 淹没,指发送或给予过多的事物;“自从报纸报道了我们公司后,前台就不断接到咨询我们服务的电话。” To race around: 四处奔忙,快速移动;“我真不知道何塞哪来那么多精力,他总是在忙忙碌碌,工作量是别人的两倍。” Dos: 该做的事,指在特定情境下应采取的做法的建议;“在和客户初次沟通时,关于个人投资方面,我喜欢给出几条简要的‘该做事项’。” Don'ts: 不该做的事,指在特定情境下应避免的行为的建议;“凭借20年的经验,我可以为新销售员分享一些重要的‘禁忌’。” Shy: 羞怯的,在社交场合中紧张、沉默或尴尬;“保罗从一个害羞笨拙的大学毕业生,变成了一个自信外向的销售员。” To break the ice: 打破僵局,在社交场合通过言行让他人感到更自在;“研讨刚开始时,主持人让我们在会场里走动,和其他参与者交谈,以此活跃气氛。” Personable: 亲切友善、容易相处的;“如果你遇到困难,去找弗恩帮忙吧,他绝对是办公室里最好相处的人。” Mutual acquaintance: 共同的熟人;“伊万,原来我们有一个共同的朋友——你认识哈尔·富勒,对吧?” To absorb: 吸收、理解新信息或新观点;“虽然演讲者很有感染力,但我还是觉得一次性吸收这么多信息有些困难。” To stand out: 脱颖而出,因为与众不同或更为出色而引人注目;“面试是你表达有价值内容、从众多应聘者中脱颖而出的机会。” Pub: 酒吧,一个非正式的饮酒场所;“每周五下班后,我们一群人都去办公室街对面的酒吧喝一杯。” To overdo it: 做得过火,某事做得过多;“你当然可以适当施加压力以促成交易,但如果做得过火,可能会把客户吓跑。” Close to the action: 靠近活动现场,指接近某个活动或地点的中心;“我愿意多花钱住在离消费电子展现场近的酒店。” To scramble: 仓促应对,匆忙地寻找或争取某物;“我完全忘了还要在员工会议上发言,现在正在匆忙准备。”
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